Construction Industry and Marketing
For a while many were concerned that construction was slowing down immensely and the industry was going to take a major hit. Fortunately, news is much more positive this year. In July 2015 alone the amount of money spent on construction rose 0.7% from June. That’s also a 13.7% increase from the same time last year.
Residential construction saw a bit of a boost this year as well. The biggest increase, however, was seen in the rise in nonresidential properties. According to the U.S. Department of Commerce, spending for lodging and office spaces rose a massive 40.3% and 26.1% respectively from 2014 to 2015. That said, it’s prime time to start marketing your business heavily so you can start getting bids in on up-and-coming projects.
Solutions for Construction Businesses
Most people tend to think only of direct-mailings and networking as the most effective forms of marketing for a construction company, but, believe it or not, you can benefit greatly from focusing your efforts on digital marketing as well.
Advertising on social media websites and search engines where potential clients reside works exceptionally well. Facebook is an excellent marketing tool for construction businesses. Their paid ads allow you to target potential customers with insane levels of precision including gender, average income, spending habits, and more. We offer full social media marketing campaigns that can manage all of this and more for you.
Our search engine marketing services can also help your business become more visible in major engines such as Google and Bing, too. Using popular services such as Google Adwords we can put your business right in front of clients that are online searching for contractors and subcontractors in your location. This helps generate tons of highly targeted leads that will help your business secure incredibly profitable contracts.