Why Digital Marketing is Powerful for Retail Businesses
If you haven’t realized the potential of selling online yet, you’re way behind the times. The Internet now drives billions of dollars in revenue for both small and large retail companies worldwide. In 2014 alone, sales on the web accounted for more than $304 billion. That’s a 15% increase from 2013. Forecasts show that Internet sales are only expected to continue to climb as the years go on, too.
Additionally, more and more people are beginning to search for and purchase products using their smartphones. According to SmartInsights.com, consumers are spending more time browsing from their mobile devices than on desktops or other mediums. They also state that 48% of mobile users start looking for products and reviews on search engines. To put it plainly, your business needs to be online, have a mobile website, and be optimized to rank well in major engines like Google in 2015 and beyond.
The Best Online Marketing Strategies for Retailers
In order to boost sales and recognition as a retail business you’ve got to focus on where your customers are going to find the products your business offers. In most cases, that’ll be through search engines. As mentioned above, though, you’ll also want to ensure that your business’ website is optimized for mobile devices so it’s convenient and operable for all consumers.
Your biggest focus should on search engine marketing. By optimizing your website’s on-page SEO and obtaining links from reputable sources you can quickly and effectively boost your rankings in major search engines like Google and Bing. This, in turn, will generate a lot of targeted traffic and sales. Our SEO services cover both on and off-page optimization to produce optimal results for your business.
Making sure your retail business has a proper mobile responsive design is important, too. Sites that aren’t optimized for mobile use often deter potential customers from making purchases. Plus, it makes your brand look weak compared to the competition. Most major retailers have a well-built mobile site these days. With our web design services we can develop a stunning mobile version of your website that runs smoothly and encourages sales.
Why Choose Lindsey Interactive?
Here at Lindsey Interactive we understand the individual needs of your business. Whether you need a robust website that can process orders and sustain mobile traffic well or you’re looking to get better visibility in the popular search engines, we can help. All of our packages are customized to your business’ goals and budget. We don’t even make you sign a long-term contract, all of our services are on a “month-to-month” basis.