There’s no doubt that when it comes to raising funds or awareness for your agency’s initiatives, times are changing. The old methods of distributing flyers, bumper stickers, and other print materials just aren’t as effective as they used to be. It is 2015, after all. To truly succeed in getting the attention of the public you’ve got to put your business front-and-center in the places they hang out most. In today’s world, that’s online. The Economist has stated that studies show that schools looking to recruit new students should focus heavily on social media campaigns. If you’re running a different agency such as a local post office or a utility company, obviously your goals would be more along the lines of encouraging more use of services. This is best accomplished through content marketing where you can educate the public, using various media types, on how additional services or products can help make life less complicated. Either way, your agency or business needs to have a digital marketing plan to succeed.
The Best Practices for Your Sector
The best marketing methods for your business or agency will vary a bit depending on your goals and end-users. However, most agencies operating in the educational and governmental sectors benefit greatly from the use of social media and content marketing.
Social media allows you to connect with consumers on a more personal level. Using popular sites such as Facebook and Twitter you can engage your target audience, encourage them to share your goals with friends and family, and even grow your brand. Studies show that brands and organizations that are more connected with their audience experience higher sales. Our social media marketing strategies can help your business reach potential customers, enhance engagement with your brand, and more.
Content marketing is crucial to success in both public and private sectors, too. Engaging, well-developed content can help your company tap into new audiences and increase revenue significantly. Our content management plans involve creating evergreen content in the form of white papers, press releases, blog posts, and more. All of which are highly effective at reaching potential consumers, getting them engaged with your company, and driving leads.
Why You Should Use Lindsey Interactive
Our team understands the needs of government and education agencies. Marketing the services and products these companies offer is a bit different than most other industries. It requires generating interest and encouraging sales while following strict guidelines. That’s why all of our digital marketing plans are customized to meet the needs and goals of your business/agency. We also understand that budgets can be tight. For that reason, we offer our services on a month-to-month basis instead of long-term contracts.