Digital Marketing is Essential for The Media Industry

In the media and advertising world, finding profitable, high-converting methods of driving traffic and sales is crucial. While tried-and-true methods such as TV spots and radio commercials are still somewhat handy, online advertising campaigns are becoming more popular and effective than ever before.

 

According to SocialFresh.com, Internet advertising now makes up roughly 25% of all ad sales. There’s a reason for that. Invesp, a company that focuses solely on conversion optimization, reports that large corporations such as Google generate an estimated 95% of their revenue through online advertising. Furthermore, ad spending in spaces such as social media is expected to grow nearly 200% by 2018. In other words, it’s definitely a glorious time to start increasing the exposure of your media and advertising business via digital marketing.

Best Marketing Tactics to Boost Your Business

In order to drive more traffic to your website and generate quality leads for your advertising business you’ve got to focus on the most effective strategies for the industry. In 2015 the most popular choices are content marketing and search engine marketing.

 

Content marketing should be a primary focus. Using a variety of mediums including blogs, press releases, and white papers your business can effectively establish authority and trust. Additionally, content helps drive tons of qualified leads and is a staple in any complete digital marketing strategy. We can develop a powerful content marketing plan for your business.

Another viable method of obtaining new leads is to make sure your company is listed on the first page of major search sites like Google.com. Our SEO services will help push your website up in the rankings, effectively generating more exposure and getting your business in front of potential clients.

Why Choose Lindsey Interactive

Lindsey Interactive is capable of handling all of your digital marketing needs. We offer custom-designed packages for all forms of marketing. This ensures that your business will receive individual treatment which will include the best practices for your industry. We’ll set you up with a free consultation to determine the best route to take based on your needs, budget, and goals. We also offer contract-free solutions, as all of our services are on a “month-to-month” basis. Plus, you’ll get a dedicated account manager that will be in touch with you every step of the way. We’re here to help your business success.

For information on how we can help your media / advertising companycall us at 270-904-5066 or click here to schedule a consultation!