What is Content Marketing & Creation
Content marketing or content creation services is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience. If you look at digital marketing as a whole, there aren’t too many tactics that can stand on their own without content.
Why Content Marketing is so Important
How important is content marketing to businesses and marketing departments? It’s probably the most important marketing tool for most businesses. Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of the most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. But you may still be wondering, why is content marketing important?
One major benefit of content marketing services involves improving brand reputation by building trust. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, more than 60% of B2B marketers reported that their content marketing strategies are more effective than the previous year. In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation which promotes and fosters customer loyalty. For Example, Design Pickle acquired its first 1,200 clients solely through guest blogging and content marketing. Meanwhile, Blue Apron grew 500% in a single year off the back of its content marketing efforts.
Why You Should Choose Lindsey Interactive!
Here at Lindsey Interactive, we won’t treat you like just another project on the agenda. The process begins with a meeting with our dedicated account manager to determine the end-goals of your business or organization. We’ll also figure out the details of your budget during this session. Then we’ll go to work creating a customized content marketing strategy that fits your business’ needs, rather that be integration with Social Media, SEO, or a stand-alone plan.
We cover all aspects of your content marketing strategy including:
- Thorough Industry Research
- Development of High-Quality Content
- Management of Blogs, Websites, Microsites, etc.
- Creation of Content for Social Media and Branded Properties
- Video and Image Media
- Short-Form Content Development (email copy, tutorials, Q&As, press releases)
- Long-Form Content Development (e-books, white papers, guides, etc.)
- Deployment & Management of the content once it is completed
There’s no need to worry about signing a lengthy agreement, either. All of our content creation services are on a "one time" or “month-to-month” option which doesn’t require a contract. Not only do we not lock you into a contract, but we ONLY use "American Writers" to ensure that we deliver a high-quality product that our clients are happy with.